The key to this type of bait is to imitate an injured or dying baitfish.
Most anglers use these baits in deep water with a vertical presentation, but fishing them is shallow water or near the surface can also work well.
The best all season lure.
While the Binsky can be used all year round, it is most effective from fall thru winter and early spring. When water temperatures plummet game fish school up in tighter groups in deeper water. They also seem to travel less making them more reliable and easier to find trip after trip.
The Binsky is most effective in cold water it can be just as productive in the heat of summer. Game fish will do the same as in winter when water temps get increasingly warm in the summer. The fish will migrate to offshore structures and school up, often following schools of baitfish.