The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig heads. The body and tail are devised to coordinate together for fast action and slow speed movement. The natural motions play their part as the final convincer as part of a powerful attractant to catch fish. The Paddleshad Gulp! is a noteworthy alternative to live bait as the proprietary material ensures extreme scent dispersion and expands the strike zone! Try the next generation in soft bait with a Berkley Gulp! Paddleshad!